Exploring the Legacy: A Journey Through the History of Selsi Binoculars

Selsi binoculars are a famous brand in the 20th century. Selsi is most known for with high quality and affordable prices for outdoor and enthusiastic. 

Currently, Selsi Binoculars does not produce new products because of company bankruptcy. Due to this reason, new model and new production is not seen in the market. 

History of Selsi Binoculars in the world of are still present due to their worth. You can’t see in the market but see in the exhibition center for memory.

Origins and Founder of Selsi Binoculars

Selsi binoculars repair
“Restoring the Vision: Expert Selsi Binoculars Repair in Action”

The Sussfeld Lorsch was founded in 1854 in New York City. In the 20th century, they started to sell binoculars under the Selsi brand name. But I have already seen it in the exhibition center in 2020. 

He founded his own optical company in 1920 called ‘‘Selsi Optical Company’’ in New York and made binoculars for local customers. Due to high quality and affordable prices in optics and bino scopes, they get height in the world of binoculars.

Early Development of Binoculars

During the mid-20th century, several well-known brands, including Selsi, Tasco, Sears, and Bushnell, primarily served as manufactured by various companies. At some times multiple manufacturers produced binoculars under a single brand, such as Selsi. Notably, Selsi binoculars are like the Selsi 7×35 brand. During this era, some were labeled as “Selsi LightWeight Coated Optics” and made in Hong Kong or Korea.

Despite being less known in recent times, Selsi binoculars have earned a reputation for their quality, which is appreciated by those who have had experience with them.

History of Selsi Optical Company

The history of the Selsi Optical Company in the early days, Samuel Selsi. Samuel started his career in Poland in watchmaking. However, he developed a growing interest in optics and began producing optical components. Recognizing the potential in the field of optics, he founded the “Selsi Optical Company” in New York in the 1920s, where he started manufacturing binoculars. Selsi binoculars gained attention for their high quality, and by the 1930s, the company had become well-established, due to making large scale.

World War II

Selsi increased their sales in World War II as the U.S. military placed bulk orders for their binoculars. This association with the military not only bolstered the company’s reputation but also resulted in a considerable boost in revenue.

Porro Prism Era

The company continued to thrive and embarked in World War II on the “Porro Prism Era.” In the 1950s, Selsi began producing binoculars with a Porro prism design, which further enhanced the reputation of their already well-selling binoculars. This design choice garnered appreciation from industry experts, as Porro prism binoculars were relatively unique at the time.

Due to increasing demand and their strong market presence, the founder expanded the product line to include telescopes and spotting scopes. These optical products also gained a positive reputation in the industry, as the competition was relatively limited.

By the end of World War II, Selsi had firmly established itself as a leading player in the optical industry, surpassing its competitors. Post-World War I, as the optical market shifted from Europe to the Far East, Selsi was one of the early U.S. importers to establish an office in Tokyo, staying at the forefront of the industry.

Model of Selsi Binoculars

There are different types of models available in the market by their magnification:

  • Selsi binoculars 10×50
  • Selsi binoculars 20×50
  • Selsi binoculars 30 x 70
  • Selsi binoculars 7×35
  • Selsi binoculars 7×50

Selsi Binoculars Repair

Repairing Selsi binoculars involves the following steps:

  1. Assessment: First examine the to binoculars which parts can be repaired.
  2. Cleaning: With the cleaning kit of binoculars, clean their lens and remove dust and things that make their quality of image low.
  3. Alignment: If the binoculars are out of alignment, set the prism left hand or right hand as you require. 
  4. Optical Component Replacement: If your binoculars lens or prisms are damaged and misleading then you need to replace and fix it.
  5. Focus Adjustment: Sometimes the focus mechanism is disturbing and faulty so you need to fix it.
  6. Weatherproofing: If you feel your binoculars make fog on the lens during the rain not working as waterproof then you need to make it weatherproofing by fixing it.
  7. Reassembly: At the end of repair or fixing, you just need to check all parts are set in the right place and make a test is it working.
  8. Testing: Test the binoculars to ensure they are functioning correctly and producing clear images.


Does Selsi Binoculars Work In Cold Water?

Yes, Selsi binoculars are used in the cold water of the winter season at the border for spring, peeping and monitoring the border areas. Due to high quality and water resistance with fogproof, they are still alive in the quality market. 

How did Selsi binoculars adapt after the war?

After World War II, Selsi expanded into producing binoculars with Porro prism design, introducing other optical products like telescopes and spotting scopes in the 1960s.

What contributed to the success of Selsi Optical Company during the mid-20th century?

Selsi’s association with the U.S. military, increased sales, and a strong market presence, particularly during World War II, propelled the company to success.

What was Selsi’s role in the optical market shift from Europe to the Far East?

After World War I, Selsi was at the forefront of the shift in the optical market from Europe to the Far East. They established an office in Tokyo, becoming one of the earliest U.S. importers to do so.


Selsi binoculars are now bankrupt and not available in the market, but if we talk about in quality products they are still in high demand due to their quality performance. Furthermore, you visit the exhibition center and see the Selsi there.